Hometown festival organizers from Noise Pop Industries and The Mill Valley Chamber of Commerce are proud to announce that more than 50 locally-owned businesses and NorCal artists have accepted their invite to participate onsite during the third annual Mill Valley Music Festival as the independently-owned-and-operated weekend event returns May 11-12.

Following a successful Year 2 event last spring that hosted 10,000+ total patrons while expanding to two days, Mill Valley Music Festival will soon return to Friends Field to transform the Mill Valley Community Center into a sprawling outdoor festival grove. Throughout the two-day event, organizers hope that attendees will support the many local businesses that collectively offer a taste of the good life in Mill Valley.

Beyond the highly-anticipated 2024 music lineup that features headliners Fleet Foxes (Saturday) and Greensky Bluegrass (Sunday), and among other acts like Thee Sacred Souls, Margo Price, Fruit Bats, St. Paul & the Broken Bones, and Rebirth Brass Band, Mill Valley Music Festival will again host a massive outdoor vendor village featuring many of the NorCal region’s best artisans, creatives, and designers as well as important community organizations and nonprofits.

Dubbed the Manzanita Market, this outdoor vendor village will feature a mix of clothing and apparel, home goods, jewelry, and so much more, not to mention local philanthropy and community-centric organizations like Kiddo!, the Mill Valley Schools Community Foundation and Mill Valley Friends of Parks & Recreation, which are also the festival’s official charity partners that are benefiting from ticket proceeds this spring.

To keep bellies full throughout the festival weekend, organizers have also carefully curated a selection of popular local restaurants and food trucks which features several returning food vendors: Piazza D’Angelo, Mamahuhu, Zalta Mediterranean, and HopMonk Tavern. New additions to the food lineup include Antone’s East Coast Sub Shop, Angela’s Organic Ice Cream, Nellie’s Oysters, and Madrona Bakery. Festival-goers will also be treated to a full slate of new attractions and activities including, but not limited to:

Wine Valley Passport Program: Enjoy sampling from five popular locally-owned wineries found in both Napa and Sonoma Valley. You’ll experience Scribe, Carboniste, Etxea, Bloodroot and Gundlach Bundschu and festival goers can purchase a wine passport to try a taste of all 5 and take home a commemorative glass. 

Mama’s Grove: All moms are encouraged to pop by for henna body art from Henna Garden, mandala rock painting brought to you by Fernwood, and a private nursing “Mama’s Lounge”

Wellness Lounge: Stop by our Wellness Lounge and let the best of Marin take care of your body and mind throughout the day. Learn proper stretch techniques with StretchLab. Get general health questions answered  with the health professionals at Sutter Health. Finally, book a massage from River of Light Massage and Human Touch Marin. Get your mind, soul and body ready for the rest of the afternoon with a 30 minute yoga experience in the field from THE STUDIO.

The Soap Box Stage: This special pop-up will be the centerpiece of the Manzanita vendor market with performances from local Tamalpais High, Marin School of the Arts, and elmCATS music students as well as thespians from Mountain Play and Marin Theatre Company.

Dipsea Records & Montenegro Listening Lounge: Dipsea Records will feature pop-up records shops from Loose Joints Records, Bright Antenna Records, and Rain Dog Records, as well as a poster exhibition from Women of Rock Art with Petaluma’s, Caitlin Mattison, onsite highlighting and vending her work.  Take it all in while sipping on specialty cocktails and enjoying the live vinyl soundtrack in the Montenegro Listening Lounge.

Fit Check present by the Mt. Tam Freshman Class: T-shirts, hats and merch brought to you by the freshman class of local Tamalpais High School. Help raise funds so every student — regardless of financial situation — can attend Prom and the senior class trip. Purchase one-of-a-kind gear or simply donate to the cause to make a major difference and a major dent in this local school’s fundraising needs.”

Green Petal Design: Flower Crowns, wands, and pins— choose one or make your own with a kit – come early on Sunday GPD will be giving flowers to the first 200 moms through the festival doors

Steve & Kates Camp: Play a round of Camp Gameshow or DIY arts-and-crafts: sand necklaces, friendship bracelets, musical instruments, and more

Play Marin: Play lawn games with the family or participate in organized field day games and races

Dyenosaur Tie-Dye Company: Buy or create colorful festival tie-dye tees at A Brighter World’s pop-up store

SF School of Massage & Bodywork: Soak up a personal massage from highly skilled therapists and bodywork professionals— complementary to VIP attendees all day Saturday\

Tamalpais High Visual Arts Program: Watch the student mural come together over the weekend and check out Visual Arts senior portfolios

O’Hanlon Center for the Arts: Participate in the community mural, make a hero-cape, or color your heart out

Marin School of the Arts Creative Writing Program: Request hand-typed “on-demand” poem for mom or practice your creative writing skills

Marin Open Studios: Celebrate original local works of art in two box-truck galleries

ICB/ART: An interactive art installation that invites festival goers to participate, “Musical Notes” is a collaborative effort by ICB artists inspired and led by Devorah Sperber

fnnch: You can’t miss these playful, iconic Bop Bears inflatables 

Local Motion: Swing by their booth to get free swag and try Mill Valley’s favorite canned vodka soda — clean, fresh, and free of sugar + artificial sweeteners.

Plus, sampling from Culture Pop Soda and GT’s Living Foods Raw Kombucha

The newly announced lineup of local food vendors, wineries, apparel shops, wellness brands, jewelers, artisans, and other small businesses scheduled to participate onsite during Mill Valley Music Festival 2024 is listed below and available online at MillValleyMusicFest.com.

Since its inception, this event has always been about four crucial elements: raising the profile of our wondrous community in the eyes of the broader Bay Area, providing a platform for our local businesses and non-profits that spans before, during and long after MVMF via our MVMF Perks program, and to continue to celebrate the depth and breadth of live music in the 94941,” said Jim Welte, Executive Director of the Mill Valley Chamber of Commerce.

“This festival is about more than just music – it’s but a reflection of the incredible creativity, artistry, and indie spirit that makes Mill Valley such a special place to both lifelong residents and weekend visitors alike. We hope fans will come out and come early to make the most of this festival weekend experience, especially with dozens of new attractions and installations to explore,” said Michelle Swing, CEO of Noise Pop Industries. 

Organizers would like to thank the many partners involved in this year’s event including Platinum sponsors Smith & Co., Gruppo Montenegro, Moxion, Sweetwater Music Hall, Dolby and Local Motion.Mill Valley Music Festival would also like to show appreciation for additional partners including Alexander’s Artisan Rugs, Alper & McCulloch for Tracy McCulloch Realtor, Amaro Montenegro, Assembly Wealth, Harness Giving, Aviator Nation, BloodRoot Wines, CARBONISTE Modern Sparkling Wine, Culture Pop Soda, Dennis, Fisco & Pam Polite, East Brother Beer Co, Etxea Wines, Fairview Capital, Fastsigns, Fernwood, Cemetery, Good Earth Natural Foods, GT’s Kombucha, Gundlach Bundschu, Harness, Jackson Square Partners, Malugani Tire Shop, Margaret O’Leary, Marin Theatre Company, Martin Brothers, Mill Valley Flowers, Mill Valley Lumber Yard, Mill Valley Refuse, Milvali Salon & Cosmetics, Molson Coors, MV Friends of Parks and Recs, Paula and Bob Reynolds, Peter Levi Plumbing, PG&E, Polestar Marin, Real Restaurants, Redwood Credit Union, Relevant Wealth, Revery Shavery Inc., Ricardo & Lisa Capretta, Richardson Pribuss, Architects, RLG – Rancho La Gloria, Robert W. Baird & Co. Inc., Sarosi Kanter Family, SCRIBE, Realtors, St. Hilde’s, Stacey Lamirand – Vanguard Properties, Sutter Health, The Redwoods, A Community of Seniors, The Studio, Tribe Rising India, Vera & Ken Meislin, Victoria & Daniel Cressman, Vitesse/Better Earth, Vivian Broadway DDS, Wareham Development, and Zaddy’s.

A limited number of two-day and single-day ticket packages remain available for sale online at MillValleyMusicFest.com including GA, Senior, Teen, and Parking passes. Festival-goers can also enjoy the many benefits of VIP and GA+ passes which include perks like a dedicated entrance lane into the festival, premium bathroom facilities, and in-and-out privileges at the front gates.


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