Winterfest 2021 is a go!

2020 Winterfest Was a COVID- & Family Friendly Holiday Scavenger Hunt & Film – But We’ll be Back (Fingers Crossed) With an In-Person Winterfest on Dec. 5, 2021!

​​Like all of Mill Valley’s landmark events, Winterfest, the 94941’s annual holiday celebration, looked a little bit different in 2020. But much like our friends at the Mill Valley Film Festival, Marin Theatre Company, MV Memorial Day Parade and, well, every business and nonprofit organization in town, the COVID-19 crisis has made 2020 the year of the pivot. Through these months of #MaskUp and social distancing, we know the community has a pent-up desire for fun and creative inspiration – more than ever. In lieu of the event’s usual “live” slate – rides down a massive slide, a visit from Santa, a full day of live entertainment and music, children’s activities, amazing local food and Tree and Menorah Lighting ceremonies – this year will be both virtual and dispersed.

The festivities kicked off with the Winterfest Holiday Hunt, a three-week, scavenger hunt-style contest at more than 30 businesses throughout Mill Valley. The contest centered around Silver Stars, which business owners placed in storefront windows or inside their businesses. Kids accompanied by a parent took photos of silver stars, as selfies in front of the stars they choose, in at least eight participating businesses, including some amazing local restaurants and retail shops. The Holiday Hunt kicked off Nov. 27 and runs through Dec. 18, with holiday Hunters who emaiedl at least eight of their photos as attachments to entered into a raffle for one of 20 $40 gift cards to participating businesses (one gift card per raffle winner). We posted a series of clues about participating businesses for Holiday Hunters on the EMV Blog on Nov. 27. ​The other half of this COVID-friendly Winterfest is a film that highlights the spirit of this landmark event, featuring local arts organizations, a pre-recorded tree lighting and, of course, appearances by Santa Claus at locations around town, including the Mill Valley Fire Department, as seen above. Marin filmmaker Norm Hunter, who spearheaded our ongoing EMV Films series highlighting some of the myriad creative businesses, organizations and people in Mill Valley, helmed the Winterfest film. We debuted this Winterfest film on the EMV Blog via YouTube on Sunday, Dec. 6, the usual arrival of Winterfest.

Here’s a Look Back at 2019 and ​What We Hope to Be Doing in December 2021!


Activities, Food & Entertainment

Learn more about the array of live music and entertainment, myriad children’s activities and great food from some our fantastic local restaurants. More info.


About Winterfest

The holiday season is upon us, and with it comes the opportunity to celebrate the beauty, creativity and vibrancy that surround us. More info.

Thank you to our 2019 winterfest sponsors and partners!

Event Sponsors

Food Sponsors

Bike Parking Sponsor

Event Producer Sponsor

Santa Sponsor Sponsor