As coffee lovers can attest, there’s been lots of Sturm & Drang in recent months about the future of Peet’s Coffee at 88 Throckmorton in downtown Mill Valley.
The Peet’s Coffee store in Mill Valley has been part of the company success that began in 1966. Peet’s opened its first Bay Area store in Berkeley in 1966 and the Mill Valley location was opened in 1987.
Peet’s determined in recent months that the size of the 88 Throckmorton space no longer matched the customer experience of the other successful Peet’s shops elsewhere in Marin County.
Rather than simply move on, the ever-creative folks, legendary Sweetwater Music Hall saw an opportunity to keep Peet’s in downtown Mill Valley.
Peets & Sweetwater: “Calling all Mill Valley Peetniks! Don’t be sad – we are here for you! We are excited to share that starting this Monday, November 4th at 7am, Sweetwater Music Hall’s café will be open and proudly pouring Peet’s Coffee.
The café will be open 7 days a week – from 7am to 6pm on non-show days, and 7am to closing on show days/nights.
The offerings will expand gradually over the next two weeks as we work with Peet’s to bring you the quality and flavors you expect. See you all first thing Monday morning with Peet’s Coffee, a few select bakery items, and a familiar face!
A reminder of the grea history of Peet’s:
1966: Alfred Peet opened the first Peet’s Coffee store in Berkeley, which sparked the American craft coffee movement.
1987: Peet’s expanded to Mill Valley, opening a store in this location.
Expansion: After the initial Berkeley store, Peet’s began to expand throughout the Bay Area, with other locations opening in Menlo Park (1971), Oakland (1983), and San Francisco (1984) before the Mill Valley store in 1987.
