Over the span of their many years, the Priolo’s have always kept it all in the family. The store’s successes started with Carl and Susan Priolo and continues with their children, Lucas and Sophie. The next generation soon combined their skills to create what has become a go-to of in-the-know jewelry aficionados the world over.
Carl met his wife, Susan, in an artists’ space in the Haight-Ashbury during one of the numerous creative peaks points that sweep through our enchanted part of the world. Susan came to SF from her native London for the sunshine and the artistic freedom that defines the Bay Area. Susan introduced Carl to the lure of the performing arts and that would become a theme through out their lives together.
Sophie and brother Lucas grew up in Fairfax where, everyone knows, there’s an extra bit of fairy dust mixed into the fog that hovers over Marin County, just north of the Golden Gate. It was there that Lucas and Sophie spent their childhood immersed in classic ballet and dance, and both went on to their respected careers as professional Ballet dancers before coming back home to Marin.
Sofia Jewelry has a reputation for especially fine handmade pieces, and a place where you can sit with the jewelers to create exactly what you dream. It is also an experience to satisfy your soul–an authentic gallery not a shelf to be filled with machine stamped designs. To elevate a business from workshop to the world is not easy, especially at a time when commerce can be overwhelming, and everyone shouts to get attention. But to weave a harmonious vision of gorgeous and wearable jewels from different generations, experiences and viewpoints is nothing short of alchemy.
People who know the family (and there are thousands if you follow them on social media) and know their art–and wear it everyday, all seem to say the same thing; it’s not just a ring or a bracelet or a necklace–it’s a handmade piece of art, and I know the family that made it. From the Sofia Collection, to various renowned artists, you will be sure to find something unique for every occasion and every celebration.