For the past five years, Record Store Day – an 8-year-old celebration of independent music stores that has grown into the biggest sales day of the year for Gary Scheuenstuhl’s Mill Valley Music shop – has had holiday shopping kick-off companion.

Black Friday Record Store Day is set for Friday, NOv. 27, and Scheuenstuhl is gearing up to sell a bevy of Record Store Day exclusive vinyl release. 

Record Store Day started as a grassroots campaign in 2007 to support independent record stores that were facing extinction in an increasingly digital music business. The event features hundreds of musicians appearing and performing at independent stores across the country, and issuing special vinyl and CD releases to mark the occasion. It has grown immensely over the years. In 2008, there were 10 special Record Store Day releases. In recent years, there have been hundreds of special RSD releases.

Scheuenstuhl uses RSD as a way to remind customers about his fantastic inventory, holding a storewide sale – 20 percent off new items and 30 percent off used items that are not RSD-specific releases – to reward those who come to the shop on Saturday.

The 411: Black Friday Record Store Day 2015 is Friday, Nov. 27. Mill Valley Music is located at 320 Miller Ave., (415) 389-9090. Click here for more details, and click here for a full list of Record Store Day releases nationwide

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