As its gears up for its 2018 production of Mamma Mia! in May and June, the Mountain Play Association is bolstering its promotional efforts by hiring Cindy Lang as its first marketing director.

Lang has spent more than 25 years in marketing communications and public relations, starting in the music industry at Atlantic Records in Los Angeles and including stints at arts, nonprofit and event organization. Starting in 2002, Lang’s CidLang Media has led communications efforts for the likes of the San Francisco International Film Festival, SF Sketchfest, SF Green Film Festival, the inaugural Sausalito Film Festival and more. Lang can be found on local stages both singing and performing improv comedy and also runs the annual NorCal Beaglefest, a gathering of hound dogs and their people in Sausalito. She lives in Mill Valley with her two beagles.

Mountain Play Association Executive Director Sara Pearson says that Lang will be responsible for designing, creating and executing a multi-faceted communications campaign in support of Mountain Play’s programs, and will also act as a Mountain Play representative to the community.

“I am so incredibly thrilled to join the Mountain Play team – it’s a dream come true for me,” Lang says. “My family has been making the pilgrimage up Mt. Tam for this iconic theatre experience for four generations and I am very excited to be able to use my expertise to help expose more people to this inimitable gem of an experience.”

The 411: Mamma Mia! opens the Mountain Play’s 105th season on Sunday, May 20, and continues on May 27, June 3, June 9, June 10 and June 17 at the Cushing Memorial Ampitheatre on Mt. Tam. MORE INFO.
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