Beeline hosted its launch event on August 27 as a Kiddo! benefit at Mill Valley Middle School, featuring former Tour de France racer Ted King and pro racer Alison Tetrick, and the Beeline van – a “shop on wheels” stocked with the tools and parts to perform a wide range of repair services – has been spotted all over Mill Valley ever since. Now Beeline’s back with a pop-up repair shop outside one of Mill Valley’s cycling hubs: Equator Coffees at 2 Miller Avenue. The Beeline Van will be outside Equator from 6am-10am on Thursday, Nov. 9.
Bzur Haun, a longtime cyclist and the CEO of Visage Mobile, a software-as-a-service (SaaS) provider on the mobility space, says he was drawn to the idea of “providing mobile bicycle repair services that go to where the demand is,” a twist on the traditional bike shop model. They bought the franchise for most of Northern California for Beeline, a San Carlos-based mobile bicycle repair service provider founded in 2013 by Peter Buhl.
“The ability to go to where the cycling audience is key,” Haun says.