Mill Valley’s SF Running Co. Opens San Anselmo Shop

Four years ago, Almonte resident Brett Rivers had just won the brutal Quad Dipsea, one month after quitting his job at social gaming giant Zynga in the hopes of launching a business he’d been sketching out for a year with his close friend and fellow elite runner Jorge Maravilla.

That business, the specialty running shop San Francisco Running Company in Tam Junction, has since become the much-needed epicenter of the running community in Marin and beyond, so much so that they’ve decided to spread their wings to San Anselmo, where SF Running Co. opened a second shop earlier this month.

​To celebrate the opening of the shop at 115 Tunstead Ave. in downtown San Anselmo, Rivers and company are hosting a shop-to-shop run on Sunday, Nov. 20, starting at the Mill Valley store at 7:30am and working its way to the San Anselmo store with a summit of Mt. Tam mixed in for good measure.

“Ultimately what we were looking to do was to really build a home for the running community here,” says the Stockton native. “So many successful small businesses are the core centers of a specific community, and it really felt like that was lacking for the large running community that we have here. So we set out to build a home to really support that. We just really feel that running is a cool sport and runners want to live that running lifestyle.”

San Francisco Running Co. is in the midst of a store opening raffle. Anyone who makes a purchase at SFRC San Anselmo through Saturday, Nov. 19 will receive a raffle ticket to win new gear from SFRC and its brand partners.

The 411: San Francisco Running Co. at 115 Tunstead Ave. in downtown San Anselmo is now open. MORE INFO.