The program comes on the heels of the Chamber’s creation of the “Chamber Saver” discount program for Chamber Members and the “Art Lovers Save” program for attendees of the Mill Valley Fall Art Festival.
Thousands of movie lovers flocking to the 94941 for the next 11 days have the opportunity to get discounts at stores and restaurants all over town when they brandish their MVFF38 tickets.
In an effort to incentivize the abundance of cinema lovers coming to Mill Valley Oct. 8–18 for the 38th Mill Valley Film Festival, the Mill Valley Chamber of Commerce and the California Film Institute have created the “That’s the Ticket” discount program, whereby festival attendees can receive a discount at more than 50 retail shops, restaurants and businesses throughout the 94941 by presenting a physical MVFF38 ticket.
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