The Borak brothers, at bottom left, have oped Roja Home in Tam Junction.

Marin Oriental Rug House, the longtime Tam Junction staple whose promotional signs often amused neighbors and passers-by is now Roja Home, the second location in Mill Valley for Roja Rugs

The only thing that has been as much of a fixture as the eye-catching building at 256 Shoreline Hwy. that contained the Marin Oriental Rug House were the attention-grabbing “Going Out of Business”-style signs.

But longtime owner Max Safavi has leased the massive, more than 6,000-square-foot space to the Borak family, a team of brothers who opened the Roja Rugs shop at 59 Throckmorton Avenue in downtown Mill Valley in 2018. They subsequently renovated the space in the heart of Tam Junction and have turned it into a showroom for both rugs and furniture. 

“We are completely different ownership, and we are delighted to transform and modernize the space and fill it with a wide range of rugs and furniture,” says Sahap Borak.

The family is hosting a Grand Opening for Roja Home May 24-26 with music, snacks and refreshments.

Borak says his family owned a rug whole sale business in Burlingame for many years before shifting gears to retail in Mill Valley. 

“We’ve always had great feelings for Mill Valley,” he says. “This town really has  a lot character and people really appreciate art here – it’s a great fit for us.”

Safavi says he’s delighted for the landmark building’s next chapter. “We’ve had many, many years of business in Mill Valley and are grateful to the thousands of customers we’ve had over the years,” he says. “It’s time for the next chapter.”

The 411: Roja Rugs has leased the former Marin Oriental Rug House and transformed it into Roja Home, a rug and furniture showroom. The owners host a Grand Opening party May 24-26 with music, snacks and refreshments. 256 Shoreline Hwy. 415.888.8294. MORE INFO.

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