PictureClockwise from to left, HoneyGirl Beauty owner Liana Belli, the salon & shop’s storefront, its interior and Belli in the shop’s nascent days. Courtesy images.

“Honeygirl” has long been a term of endearment in Hawaii.

So when Liana Belli –  a Marin native with an affinity and deep ties to Hawaii – was brainstorming a name for her new waxing salon – she gravitated to it immediately.

“Hawaii is very near and dear to my heart,” says Belli. “But instead of moving there, I stayed in Marin and I’ve tried to bring some of the aloha spirit here.”

Fast forward nearly four years, and the former HoneyGirl Wax Salon on East Blithedale is now HoneyGirl Beauty, a waxing salon-meets-retail destination on Sunnyside Ave. in the space formerly occupied by Palette Boutique.

“It was never a plan of mine to open my own salon,” Belli says. “But after working at and managing a variety of places over the years, I realized that I had just built up this really loyal following and I decided to give it a go. And it just took off from there.”

Belli first had HoneyGirl in a single room above Le Salon on East Blithedale Ave., and later moved it further down the block. With this latest incarnation, Belli has a slightly larger space that gives her the ability to offer “full gamut of wax services” from a “team of experienced and friendly aestheticians” and offer retail products ranging from Cosabella lingerie to all-natural makeup products, including Glo Minerals Cosmetics, True Botanicals skin care, and Coola suncare.

“My whole goal now with this new space has been to develop our brand,” Belli says. “I don’t want everyone to just come in to see me – we have a wide range of great services and products in a casual, relaxed boutique in a ‘non-spa’ where people can receive the same high quality service in an informal yet vibrant setting.”

The 411: HoneyGirl Beauty is at 34 Sunnyside Avenue. MORE INFO AND BOOK APPOINTMENTS.

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