Joe Cicero, a Rochester, New York native who moved to the Bay Area on the heels of an innovative, diverse career at the heart of myriad businesses, opened his The Yard fitness facility in lower Pacific Heights in December 2021. He later leased the longtime former space of Allison Belger and her husband TJ’s Gym, a massive success among a wide range of fitness-seekers.
Cicero’s pair of businesses have thrived from the outset, and he’s thrilled to welcome Mill Valley’s own 6x CrossFit Games athlete, Marcus Filly, to lead a Summer Celebration Workout + BBQ.
“You’re invited to join The Yard at our Tam Junction location in Mill Valley for a Summer Celebration Workout + BBQ! ” Cicero says. “The festivities kick off at 9:30am with a group workout with Filly (register here). Directly following the workout, we’ll gather out front for a BBQ from 11am – 1pm with music, food, drinks, and swag + the unveiling of our new mural. The BBQ is free for all, please RVSP here.”
Details: Link to book:
– $25 per person
– 24 class spots available
“You were seeing all these trends pop up with working out of the home, but you were also seeing depression and substance abuse related to it,” he says. “People still very much crave the need to be in a community and in person. A lot of uncertainty kind of forced people’s hands. We learned a lot about ourselves and what we’re capable of. There’s still a need for the at-home stuff, but I don’t think it will ever replace the tried and true, in-person offering.”