PictureThrockmorton Theatre founder Lucy Mercer in the MV Memorial Day Parade in 2012.

In 2009, local arts powerhouse Lucy Mercer, seeing her own personal savings dwindle as she invested everything in the nearly 103-year-old Throckmorton Theatre building she bought in 1999 and reopened in 2003, had to reach out to donors to keep it alive.

She did just that, raising money from myriad local donors and some of Mill Valley’s music superstars and making the Throckmorton a go-to community hub for seemingly every artistic medium, from theater and dance to music and stand-up comedy, the latter of which put the theater on the map and has kept it there ever since.

Nearly a decade later, Mercer and Bill Hoppin, who serves as the Throckmorton’s board chair, are diving into crowdfunding as they seek to continue the Throckmorton’s longstanding tradition of offering an array of artistic programs – and expand that programming in 2018. 

The pair have launched a campaign to raise $40,000 to do so, particularly to support its MountainFilm festival (this year’s edition runs Dec. 1-3), Tuesday Night Comedy and theatrical performances like “Snow White: A Holiday Panto,” a hilarious retelling of the classic story Snow White that kicks off Dec. 22 and runs through Dec. 30. In early 2018, the Throckmorton is set to debut a production of “In the Heights,” a Broadway musical from the creator of “Hamilton.”

“We have invested in our local economy and created hundreds of jobs, and we actively promote inclusion across any ethnic, socio-economic and geographic barriers that divide our community,” Mercer and Hoppin wrote on the campaign page. “We believe that diversity among our artists and audiences is an essential component of the thriving creative environment we seek to create. The Theatre was founded on the belief that music, theatre, dance, film, and visual arts are essential components of a rich and rewarding life.”

The 411: The Throckmorton Theatre has launched a $40,000 campaign to support its program and expansion in 2018. MORE INFO.

Want to know what’s happening around town? Click here to subscribe to the Enjoy Mill Valley Blog by Email!