Record Store Day 2016 – a celebration of independent record stores like Scheuenstuhl’s – is set for Saturday, April 16, and Mill Valley Music will have some of the hundreds of Record Store Day limited edition vinyl records on hand. Scheuenstuhl is also having a storewide sale on non-RSD records: 20% off all new items and 30% off all used items.
Record Store Day started as a grassroots campaign in 2007 to support independent record stores that were facing extinction in an increasingly digital music business. The event features hundreds of musicians appearing and performing at independent stores across the country, and issuing special vinyl and CD releases to mark the occasion. It has grown immensely over the years.
Scheuenstuhl, who opened his store after his former boss John Goddard closed his downtown Village Music shop in 2007, said Record Store Day remains a great way to celebrate stores like his that are forever trying to retain their longtime customers in a world where Amazon Prime makes anything and everything available at customers’ fingertips with near-instant gratification.
The 411: Record Store Day 2016 is Saturday, April 16. Mill Valley Music is located at 320 Miller Ave., (415) 389-9090. Click here for more details, and click here for a full list of Record Store Day releases nationwide.