Ambatalia’s Molly de Vries Spearheads Web Pop-Up Shop to Raise Money for North Bay Fire Relief Fund

In the first few days after the fires ignited throughout the North Bay and seemed to be spreading everywhere, Ambatalia owner Molly de Vries and her friend, designer Jess Brown, like many of us, found themselves overwhelmed with the desire to help but feeling lost as to exactly how to do so effectively.

The pair came up with the idea of creating California Fire Help, a web pop-up shop featuring artwork and products donated by the artists and designers they know throughout Mill Valley and the North Bay, with 100 percent of proceeds beyond taxes and shipping going to the North Bay Fire Relief Fund created by Redwood Credit Union (RCU), in partnership with the RCU Community Fund, Inc., The Press Democrat, and Senator Mike McGuire.

The website, designed by Dana Weitzenberg of Lobstervine Web Design, has already drawn donations from more than 75 artists and designers, and sold dozens of products to the tune of more $15,000 raised.

“So many artists and designers have jumped in and, honestly, with the website platform we can take as many as want to participate,” de Vries says. “The outpouring of support from this community has been beautiful.”

The 411: GO TO CALIFORNIA FIRE HELP. Learn more about each artist/designer.
​GO HERE TO DONATE TO THE NORTH BAY FIRE RELIEF FUND.

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