Ambatalia’s Molly de Vries & Friends Re-Launch Web Pop-Up Shop to Raise Money for California Fire Victims

In the first few days after the fires ignited throughout the North Bay and seemed to be spreading everywhere, Ambatalia owner Molly de Vries and her friend, designer Jess Brown, like many of us, found themselves overwhelmed with the desire to help but feeling lost as to exactly how to do so effectively.

The pair, along with friend Dana Weitzenberg of Lobstervine Web Design, came up with the idea of creating California Fire Help, a web pop-up shop featuring artwork and products donated by the artists and designers they know throughout Mill Valley and the North Bay, with 100 percent of proceeds beyond taxes and shipping going to the North Bay Fire Relief Fund. The trio raised more than $38,000 for fire victims.

Now, with fires ravaging communities of Malibu and Paradise and beyond, they’re back at it. 

“So many artists and designers have jumped in and, honestly, with the website platform we can take as many as want to participate,” de Vries says. “The outpouring of support from this community has been beautiful.”

The 411: GO TO CALIFORNIA FIRE HELP. Learn more about each artist/designer.

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