But while the larger Mill Valley photo community has made The Image Flow a vital hub in Miller Avenue’s Egger Plaza, some of Mill Valley’s biggest brands have taken advantage of a lesser-known component of its array of services: its commercial photography studio, and Schwartz’s commercial photography talents.
“Stuart and The Image Flow are an extraordinary resource for our community,” says Margaret O’Leary, whose 15 stores across the U.S. have used both the studio and Schwartz as a photographer on several occasions. “Having a team with such deep technical know-how in our midst has been a huge help to our business. From photo shoots to printing, we rely on Image Flow. In fact when it came time for my portrait, Stuart is the only one I would trust to capture the Margaret O’Leary brand (and me!).”
Lily Kanter, creator of the former Mill Valley Baby & Kids Co. and co-founder of the renowned home design brand Serena & Lily brand, used The Image Flow as the primary studio for the Spring 2019 catalog for her latest venture, Boon Supply, an innovative online retailer that splices retail with the democratization of crowdfunding on sites like GoFundMe, IndieGogo and Kickstarter. On every item the company sells, 50 percent of the proceeds go towards the cause of the customer’s choice, including organizations like Kiddo!. Organizations can also create their own fundraising campaigns on the site – just like they do on sites like GoFundMe.
“The Image Flow is an amazing local photo studio that works perfectly for our studio needs, and Stuart is so accommodating and service oriented,” Kanter says. “We love that studio!”
O’Leary and Kanter aren’t alone, as a diverse array of local businesses, including Studio Velo, EO Products, Marin Theater Company and Proof Lab, have used The Image Flow as a studio and/or Schwartz as a photographer.