But when he and his wife began having children, Green made a realization that many do at that moment: he was spending too much time on product and business development, and not enough on his family. So he took action.
“I wanted to start my own business, and I knew that I wanted to stay in the health and fitness world,” Green says.
The Escondido, Calif., native took over Mercury FItness & High Performance Pilates Center in the Cow Hollow/Marina neighborhood of San Francisco five years ago, and has continued to build the award-winning practice ever since.
In 2016, Green decided that Mercury was well-established enough that he could add another fitness business. He learned that Sara Ellis, the former pro mountain biker from San Geronimo Valley, was looking to sell her thriving Ultimate Fitness business that she’d been running for 13 years on Miller Avenue.
“I really liked the business itself and their innovation approach to using slow motion strength training,” Green says. “And Sara and I hit it off right away – she’s fantastic.”
Green notes that Ultimate’s clientele was slightly on the older side, slow motion training is great for improving bone density and improving balance to avoid falls. “Those falls often lead to people’s health declining very quickly,” he says.
While connecting with elderly people looking to improve their strength remain a core part of Ultimate’s business, Green has looked to expand the age range of people coming into the studio, particularly among young athletes.
“There’s been a huge increase in the number of kids and teens having sports injuries because they are specializing in one sport versus multiple sports,” Green says. “Over-use of these muscles can cause injuries, and this slow motion training can combat that.”
“A lot of people think it’s super slow and they won’t experience the results from working out more slowly, but studies have shown that you get twice the strength gain in two months with the slow method,” he adds.