MV Market Toasts Vintage Wine & Spirits Purchase By Giving Back: 5% of Both Stores’ Proceeds to Kiddo – Feb. 9

Doug and Dave Canepa, the owners of Mill Valley Market, one of the 94941’s iconic businesses for nearly 90 years, acquired Vintage Wine & Spirits, the downtown shop that’s been around for nearly as long, in late 2018. With the logistics of the acquisition nearly complete – both shop’s will maintain their extensive wine, beer and spirits inventory and expand them a bit – the market is beginning to celebrate by doing what it does best: giving back.

On Saturday, February 9, both Mill Valley Market and Vintage Wine & Spirits will donate 5 percent of all proceeds to Kiddo!, the Mill Valley Schools Foundation. Customers must mention Kiddo! at beginning of checkout for it to count.

The Canepas officially took over longtime Vintage owner Richard Leland 1,400-square-foot shop at 82 Throckmorton Avenue on Nov. 1. They named longtime employee Mike Beeson as Vintage’s manager and plan to retain the shop’s current employees. MORE ON THE ACQUISITION HERE.

Donation days are nothing new for the Canepa family. In late 2017, Mill Valley Market’s Shop & Give Program – the evolution of then-Market co-owner Bob Canepa’s initial “Dollars for Scholars” effort, which donates to more than 115 nonprofit organizations in the form of 2 percent on purchases, with the recipient organization selected by the shopper – crossed the $1 million threshold in terms of money the market has donated to local nonprofits through the program since its inception in 1992.

For the February 9 Kiddo! day, customers must mention Kiddo! at beginning of checkout for it to count.

Stay tuned for more info on Mill Valley Market and Vintage Wine & Spirits.

​The 411: Mill Valley Market is at 12 Corte Madera Ave, while Vintage Wine & Spirits is at 82 Throckmorton Ave. MORE INFO.

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