Since the Miller Avenue Streetscape Project began in June 2016, the Mill Valley Chamber has worked extremely hard on its MillerUP campaign to support its Miller Ave.-area members, giving them a variety of marketing and promotional support, working with the City to directly handle their concerns as they arise more visibility in the community and getting them as much viability in the community as possible.
To that end, the Chamber put Miller businesses front-and-center on May 29 in the Memorial Day Parade, one of Mill Valley’s
most well attended events. The homemade float featured the faces and logos of every Chamber member business on Miller and its side streets along the side of a flatbed truck, on which Mill Valley Music owner (and talented drummer) Gary Scheuenstuhl led a group of stalwart musicians including Cole Tate, Mikaële Dawn Tate, Neal McDonald and Brett Boyd. The band played an array of classic hits, sending the packed downtown into a frenzy as the float arrived into downtown.


Here are a a few photos and videos of Mill Valley Memorial Day Weekend:

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