Since his arrival in Mill Valley in 1974, Larry “the Hat” Lautzker, purveyor of hip apparel, producer of an array of live concerts (remember those?) as well as some of the 94941’s most cherished events, including the Mill Valley Memorial Day Parade and the Community Block Party for more than 15 years, has been a force of nature unto himself.

That’s not going to change anytime soon, says the longtime Mill Valley resident. But he is closing his Famous 4 shop at 96 Throckmorton Ave. on March 28, as his landlord has given him some additional weeks to continue his going out of business sale. As anyone who knows Lautzker would expect, he’s going out with a bang. 

“There’s still a mountain of inventory and fixtures to sell, along with beautiful free standing three-way mirrors that would look really great in your home, tables and lots of stuff that I’m sure you could use,” Lautzker says. “It’s really simple, I’m desperate, please come help. Sale is 30%-70% off all of the worlds #1 pants “Alberto Dress Jeans” are 50% off until March 28. I really hope to see you all at least one more time. Stay safe, much love and gratitude.”

“Now that the end of Famous4 in Mill Valley is at hand, the reality has set in and I’m very sad,” Lautzker says. “What I’ll miss the most is my everyday contact with YOU my friends and peers in town. Truth be told, after 32 years selling clothes in Mill Valley, I’m pretty burned out and need a break. My shop is a landmark in town and as you all have told me, “I will be sorely missed!”
Lautzker adds, “I think it’s important to let y’all who have said, ‘What will Mill Valley be without you?’ and ‘You are the heart and soul of our town,’ ‘Mill Valley needs you’ etc. – what is going on? My heart is full and my head is held high. You have allowed me to be of service in a place that will forever be a part of me and given me so much.”

Lautzker urged the community to continue supporting many of the downtown shops that “have sponsored all events I’ve produced in Mill Valley,” including The Store, The Goods, Wink Optics, Seager Gray Gallery, Sofia Jewelry, Margaret O’Leary and Carolina.

Lautzker says he remains committed to producing the Memorial Day Parade, which he’s helped since 1992, as well as the Memorial Day Veterans Ceremony “Honoring all who gave their lives for our freedom,” the KIDDO! “Day on the Green” concert at the MV Community Center after the parade and the Annual (22 years) Mill Valley Community Block Party, Fashion Show and Fashion Police. “Together, our community has raised awareness and over $1 million to support KIDDO! Arts education programs in our schools, as well as NorCal fire victims, breast and prostate cancer research, hurricane relief and much more.”

Other events Lautzker has produced over the years include Mill Valley Film Festival events, Tuesday Night Comedy at the Throckmorton Theatre, Milley Awards, Winterfest, the Shop Locally, Think Globally promotion for downtown businesses 



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