Frame, who last month launched Feed the Frontlines Marin, a two-pronged effort to deliver meals to those on the frontlines of the COVID-19 response and raise money to support the costs associated with it, has seen the campaign blast past its initial goal of $20,000 and is now on its way to $40,000. The initiative has garnered meal support from Ged Robertson’s Shoreline Coffee Shop and Watershed as well as Karen Olsen’s Juice Girl for juices and smoothies. The move is similar to the efforts of Chelsea Hutchison’s BOL “Pay It Forward” meal program.
On Easter Sunday, Frame and her team delivered 175 meals to the personnel at Marin General Hospital. Kaiser Hospital has been receiving a number of donations, and Frame is working on delivering to Novato Community as well.
Don Ford from KPIX5 TV interviewed Frame and Robertson this week at Robertson’s Watershed in the Mill Valley Lumber Yard:
As has been the case with so many of the philanthropic efforts amidst COVID-19 over the past several weeks, the effort to launch Feed the Frontlines Marin was all hands on deck. Frame set it all in motion, including the outreach to the various frontline destinations like Marin General and UCSF, while Quincy Robertson, just home from college, coordinated the logistics of the meals from his father’s restaurants.
Local designer James van Kriedt of Bootjack Creative whipped up some branding for the campaign (at left), and off they went.
Beyond supporting local restaurants and frontline workers, Ged Robertson noted that restaurants like Shoreline and Watershed source their ingredients from local farms, including Green Gulch bread, Star Route lettuce, Stemple Creek beef, eggs from Wooly Egg Ranch so the money spent at local restaurants goes into our local food systems.
“I just saw this as an opportunity to do something proactive when it seems like all we can do is sit inside,” Frame says. “The goal is to deliver as many meals as possible. It’s a welcome distraction and a way to make a difference. I feel lucky to be able to do it.”