Film lovers gather outside the CineArts Sequoia Theatre for the Mill Valley Film Festival in 2014. Photo by Kirke Wrench.

Cinemark, whose lease to operate the CineArts Sequoia movie theater runs through September 2023, announced this week that it plans to reopen the two-screen theater on July. The revelation came as Cinemark announced its plans to reopen all of its more than 340 locations by July 17, four months after it closed its movie houses in the early stages of the shelter in place orders dictated by the COVID-19 crisis. 

The third-largest movie theater chain in the United States will start opening locations in Texas on June 19, before reopening the rest of its theaters between July 3 and July 17.

“There is nothing quite like the awe and power of great cinematic storytelling on the big screen,” Cinemark CEO Mark Zoradi said in a statement. “And Cinemark is proud to once again welcome guests to enjoy the shared, immersive experience they crave in a way that provides them confidence and peace of mind.”

Cinemark officials said they “will uphold enhanced cleaning and sanitizing protocols as well as have elevated expectations for employees and guests,” according to the news release.

  • All public and high-touch spaces will be thoroughly sanitized every 30 minutes.
  • Each auditorium will be disinfected every morning.
  • All theaters will reopen with reduced hours and staggered showtimes.
  • Auditoriums will have limited capacities.

“While Cinemark already takes significant precautions to ensure the health and safety of our employees, guests and communities, we have developed the Cinemark Standard for an extra level of cleaning and sanitizing that guests will notice from the moment they walk through our doors,” Zoradi said.

Per the mandatory requirement to wear a mask in situations such as sitting in a movie theater as issued by the state of California on June 18, masks are required for al attendees.


Want to know what’s happening around town? Click here to subscribe to the Enjoy Mill Valley Blog by Email!.​