A travel article of what to do in 36 hours in San Francisco, the New York Times wrote that Brandon Jew’s “Chinese-American fast-casual restaurant Mamahuhu is worth a visit for its soft-serve sundaes alone.” Co-founder Ben Moore explains the concept of Mamahuhu as chef Brandon Jew “breathing new life into Chinese-Americans classics we grew up by focusing on creative culinary twists and proud ingredient stories that so many diners value today.” The name “mamahuhu” stems from a Chinese idiom that means “horse horse tiger tiger,” or boiled down to “so-so,” or “just okay” or even “careless,” Moore relates, proving that the restaurant doesn’t take itself too seriously since it’s clearly much better than okay.