Strawberry Village.

EDENS, a national retail real estate owner, operator and developer with regional headquarters, offices around the country and a portfolio of 110 places, acquired Strawberry Village in October, infusing the longstanding, 175,385 square-foot, open-air and grocery-anchored Mill Valley retail property – one of the 94941’s five commercial districts, with energy and excitement.

This transaction comes on the heels of the company’s acquisition of eight retail properties on the West Coast, from San Diego to Seattle. The March 2022 series of acquisitions includes Alamo Plaza and Gilman District, also in the Bay Area.

“We are excited to expand our west coast portfolio with an asset that is a connector and everyday gathering place for vibrant communities like Mill Valley, Corte Madera and Tiburon,” Jami Passer, the company’s chief investment officer, said in a statement. “This is a neighborhood destination with tremendous place-making opportunities. Through our lens of design, curation and engagement, EDENS will continue to build and enrich Strawberry Village as a dynamic landmark for Marin and the Bay Area.

Taking a holistic approach to transformative place-making, EDENS designs its properties to achieve meaningful weekly trips and dwell time that drive human engagement and a sense of community. Through thoughtful design and curation, places are established as thriving retail destinations, driving impressions and market sales while effectively serving as public realms for social interaction and community engagement.

“We design our places to achieve 3.5 trips per week and 5 hours of dwell time,” Passer said. “We know that when people come together, they feel a part of something bigger than themselves and prosperity follows – economically, socially, culturally and soulfully.”

Business owners: EDENS is looking to engage with local nurseries, farmers markets, restaurants, artists, musicians muralists, interior designer, bakeries, toy store shops and much more.


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