Since his arrival in Mill Valley in 1974, Larry “the Hat” Lautzker, purveyor of hip apparel, producer of an array of live concerts (remember those?) as well as some of the 94941’s most cherished events, including the Mill Valley Memorial Day Parade and the Community Block Party for more than 15 years, has been a force of nature unto himself.

That’s not going to change anytime soon, says the longtime Mill Valley resident. But he is closing his Famous 4 shop at 96 Throckmorton Ave. on Feb. 25. As anyone who knows Lautzker would expect, he’s going out with a bang. 

For starters, he’s hosting a going out of business sale through his last day. “I have a crazy dream,” Lautzker says. “In it, all my friends and clients come shopping at Famous4, you all buy one item and there’s nothing left. Wild, right or crazy, maybe not. You can make it happen, keep my dream alive, you can support me finding a new location in my cherished community.” 

Not surprisingly, the longtime live music producer is curating a virtual, free, live “One for the Road Concert,” featuring some of the famous Bay Area artists he’s worked closely with over they years. Set for Friday, Jan. 22 from 7-9pm on Zoom and Facebook Live, the show features the likes of Tommy Castro,  Bonnie HayesTim Hockenberry and Dan ‘Lebo’ Lebowitz, as well as a few surprises​. Register for the free concert here or RSVP to famous4@Comcast.net to join Larry for the Zoom party.

Lautzker urged the community to continue supporting many of the downtown shops that “have sponsored all events I’ve produced in Mill Valley,” including The Store, The Goods, Wink Optics, Seager Gray Gallery, Sofia Jewelry, Margaret O’Leary and Carolina.

As for the going out of business sale, Lautzker says that “all reasonable offers will be accepted. Please support my transition down the road, come (if all my friends bought one item) get something for yourself or loved one, you will really be helping me. Or… you can go to my GoFundMe here to help keep my dream alive and support my business staying in Mill Valley at a hopefully new location (any ideas please let me know). I will survive!”
Lautzker adds, “I think it’s important to let y’all who have said, ‘What will Mill Valley be without you?’ and ‘You are the heart and soul of our town,’ ‘Mill Valley needs you’ etc. – what is going on? My heart is full and my head is held high. You have allowed me to be of service in a place that will forever be a part of me and given me so much.”

Lautzker says he remains committed to producing the Memorial Day Parade, which he’s helped since 1992, as well as the Memorial Day Veterans Ceremony “Honoring all who gave their lives for our freedom,” the KIDDO! “Day on the Green” concert at the MV Community Center after the parade and the Annual (22 years) Mill Valley Community Block Party, Fashion Show and Fashion Police. “Together, our community has raised awareness and over $1 million to support KIDDO! Arts education programs in our schools, as well as NorCal fire victims, breast and prostate cancer research, hurricane relief and much more.”

Other events Lautzker has produced over the years include Mill Valley Film Festival events, Tuesday Night Comedy at the Throckmorton Theatre, Milley Awards, Winterfest, the Shop Locally, Think Globally promotion for downtown businesses 



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