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Clean Mill Valley and City of Mill Valley officials at a 2018 City Council Meeting.

From banks and retailers to restaurants and art galleries, dozens of local businesses and organizations have signed an anti-litter Merchant Pledge from Clean Mill Valley, the local organization focused on “creating public awareness about litter and its impact on our community and the environment.”

The campaign, which seeks to help rid litter from the streets and waterways within the greater Mill Valley area, asks Mill Valley business owners to pledge to help make Mill Valley’s environments litter free by taking simple steps such as assigning employees to pick up litter around their business and properly dispose of and sort the litter; to contract with Mill Valley Refuse to provide garbage service for the business, per the City of Mill Valleys Municipal Code; and to educate employees about the proper disposal and sorting of garbage. 

Merchants who participate in the program receive a Clean Mill Valley window sticker as well as recognition on both the Clean Mill Valley and Mill Valley Chamber websites.

“If you are already a Clean Mill Valley (CMV) participant, we thank you for sweeping in front of your business, recycling and training your employees to do the same,” co-founder Joan Murray says. “If you are not a member and you want your business to sport the proud CMV decal and join the community to keep our town clean, contact Joan@cleanmv.org and I’ll deliver a merchant package. And if you need a new CMV decal, we’re happy to bring one by.”

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