Mill Valley Music Shop Readies a Summertime Sonic Boom of a Pair of Record Store Days – June 12 and July 17

Mill Valley Music shop owner Gary Scheuenstuhl’s past 15-plus months have been about adaptation to conditions beyond his control. But there have also been pandemic-fueled enhancements: more people stuck at home, ready to dog into their music collection and, most importantly, ready to expand on those collections.

On June 12th and July 17th, Scheuenstuhl will have a chance to celebrate the joys of music on Record Store Day, the world’s largest single-day music event to support independent record stores. RSD started started as a grassroots campaign in 2007 to support independent record stores that were facing extinction in an increasingly digital-driven streaming music business.

In a normal year, the event features hundreds of musicians appearing and performing at independent stores across the country, and issuing special vinyl and CD releases to mark the occasion. During the COVID-19 crisis, the former hasn’t been happening, of course, But there’s been an ever-growing list of those special vinyl and CD releases, and there will be nearly 450 releases over the course of the two Record Store Days on June 12th and July 17th.

You can view the list of the all of the summer 2021 RSD records on sale, along with which of the three drop dates records will be on sale, here. 

“As in the previous recent months for RSD, we’ll open early and will practice social distancing by moving RSD product to different parts of the store and will limit the number of people allowed in the store to 4 or 5 with a time limit if there are people waiting,” Scheuenstuhl says. “Masks will be mandatory and if you don’t have one we have masks supplied by the Mill Valley Chamber should you need one. Hope to see you here!”

“Things are improving but in this continued ‘unprecedented global situation,’ where production and shipping is still in a state of struggle, the focus of these two Drops dates is on bringing revenue to the stores – as well as to the artists, labels, distribution and every other business behind the scenes making record stores work, in a fiscally and socially responsible way,” RSD organizers said in a statement.” The spread of titles over two dates in two months allows some flexibility for the struggling vinyl pressing plants and distribution companies as well as provide stores time to prepare budgets and place the orders that safely get music into the hands of customers on a larger than normal release day.”

The 411: Record Store Day 2021 is June 12 and July 17th.
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​MORE INFO ON MILL VALLEY MUSIC.
MORE INFO ON 2020 RSD AND FULL LIST OF RECORDS FOR SALE AND RELEASE DATES.

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