Joe Cicero, a Rochester, New York native who moved to the Bay Area on the heels of an innovative, diverse career at the heart of myriad businesses, opened his The Yard fitness facility in lower Pacific Heights in December 2021.
He later leased the longtime former space of Allison Belger and her husband TJ’s Gym, a massive success among a wide range of fitness-seekers.
Cicero’s pair of businesses have thrived from the outset, and he’s thrilled to host a The Yard Summer Social, Featuring a Trail Run, Hyrox, Recovery Food, Drinks, Fun & Good Vibes – Is Set for Saturday, Aug 16th, 10am-1pm.
